For estheticians, lash artists, waxing studios & med spas
Marketing & Business Consulting for Esthetics Businesses
Google Ads, Meta Ads, SEO and websites to fill your book, plus hands-on business consulting in sales, pricing, packages and retail to make every booking more profitable. Built by people who understand the treatment room.
Only one client per specialty within 20 miles. Your competitor can’t hire us once you do.
8–10x
Return on ad spend our campaigns consistently deliver
1
Client per specialty within a 20-mile radius
100%
Esthetics-focused. No restaurants, no roofers.
Yours
You own your ad accounts, data and website. Always.
Who we serve
Built for the esthetics industry. Only the esthetics industry.
Most agencies treat your business like every other small business. We know what your clients search for, what makes them book, and what keeps them coming back, because we work in this industry too.
Estheticians
Fill your book with facial, peel and corrective skin clients through targeted search and social campaigns, not word of mouth alone.
Lash Artists
Lash work is visual. We turn scrollers into booked clients with Instagram and Facebook ads that show your craft.
Waxing Studios
Campaigns that bring in new clients and keep regulars on schedule, built around the seasonal rhythm of waxing demand.
Med Spas
Full-funnel Google and Meta strategies that attract high-value patients for injectables, lasers and more, without wasting budget.
Services
Everything you need to get found, get booked and scale.
SEO & Google Business Profile
Rank in the map pack and on page one when nearby clients search for your services.
From $750/mo
Google Ads
Show up at the top of Google the moment someone searches for the treatment you offer.
From $750/mo + ad spend
Meta Ads
Facebook and Instagram campaigns with real targeting, retargeting and tracking. Not boosted posts.
From $750/mo + ad spend
Website Design
Fast, SEO-ready websites designed to turn visitors into booked appointments.
From $3,500
Business Growth Consulting
Sales training, pricing, packages, retail and marketing, built with you and your team.
From $2,500/mo
Google + Meta Bundle
Search and social working together, so you capture demand and create it.
From $1,250/mo + ad spend
Business Growth Consulting
Marketing fills the book. Consulting makes it profitable.
Work directly with us on the parts of your business that turn bookings into profit. Virtual from $2,500/mo, or a 3-day on-site intensive for your whole team.
- Sales training: consultation, front desk and rebooking scripts
- Pricing & profitability: true cost, margins and price increases
- Packages & memberships: recurring revenue and a higher average ticket
- Retail strategy: product selection, margins and recommendation scripts
- Marketing, KPIs & team: account sign-off, dashboards and hiring help
Territory exclusivity
We will never work with your competitor.
We take on one client per specialty within a 20-mile radius. If we run ads for a lash studio in your area, we will not run ads for the lash studio down the street. Your strategy, your audiences and your results stay yours.
That also means openings are limited. Requesting an audit is how you find out whether your area is still available.
How it works
From audit to a fuller book in four steps.
01
Free audit
Tell us about your business. We confirm your area is open and review your website, Google profile and ads.
02
Custom strategy
A plan built for your services, your ideal client and your market. Never a template pulled from a drawer.
03
Launch
We handle setup, tracking, copy, targeting and creative direction. You focus on your clients.
04
Report & scale
Plain-English reporting on spend, bookings and return. We scale what works and cut what doesn’t.
Why The Esthetics Agency
Founded by a licensed esthetician who runs her own studio.
The Esthetics Agency was founded by Harley Shayna, a licensed esthetician, studio owner and digital marketer. Every strategy we build has been tested where it matters most: in a real treatment room, with real clients and a real calendar to fill.
That is the difference. We don’t just understand ads. We understand rebooking rates, service menus, seasonal demand and what a client is thinking before she books.
Not ready for done-for-you?
Learn to do it yourself inside the Academy.
Our done-for-you services are built for businesses ready to invest in growth. If you are earlier in your journey, the Academy teaches you the same systems we use, from pricing and service menus to SEO and ads, at a fraction of the cost.
- Free community: weekly Q&A and resources
- 7 Days to 6 Figures bootcamp: $47 one time
- Basic: $99/mo, full courses + workbooks
- Growth: $397/mo, group coaching + monthly hot seats
- VIP: $997/mo, 1:1 coaching every other week
Free resources
7 free checklists to grow your esthetics business.
Pricing, service menus, local SEO, website SEO, social media, client retention and your key numbers. Each one is a one-page, print-ready checklist.
FAQ
Frequently asked questions
Do I need a big budget to run ads for my esthetics business?
No. Many of our clients start with $500–$1,500 a month in ad spend. What matters more than budget size is how strategically it is spent. We will tell you what is realistic for your goals at your budget.
What does territory exclusivity mean?
We work with one client per specialty within a 20-mile radius. If you are a lash studio, we will not take on another lash studio within 20 miles of you. Your strategy and results stay yours.
How long does it take to see results?
Meta ads often show early results within 2–3 weeks. Google Ads typically take 4–6 weeks to fully optimize. SEO builds over 3–6 months and compounds from there. We set honest expectations from day one.
Do you work with businesses outside New England?
Yes. We work with esthetics businesses across the United States. Everything is delivered remotely, with on-site training available for in-house teams.
What if I can’t afford done-for-you services yet?
Start with the Academy. It teaches the same systems we use for clients, with a free community, a $47 bootcamp and memberships starting at $99/month.
Will I own my ad accounts and website?
Always. You own your Google Ads account, Meta ad account, tracking data and website. We work inside them as your authorized partner.
Your next step
Ready to become the name they book?
Request your free business and marketing audit. We check whether your specialty is open in your area, review your marketing and your numbers, and send back the first fixes we would make.
One client per specialty within a 20-mile radius. Once your spot is taken, it stays taken.